Working with Francesca was extremely funny and sweet. We had to communicate talent, passion and creativity in a “converting” way without falling into a cheap commercial approach. The beauty of subjects does the rest.
The outcome is a black & white elegant website, deployed around a smooth logo: Francesca initials which form a camera’s outline. The top right navigation is built to disappear and give space to the reader’s eye, while sharing buttons come only in when the reading has gotten interesting.
We liked the idea of a dynamic portfolio showing fairly big images, followed by the photographer’s description on the right. After scrolling, the top bar gets fixed and offers full ability to access any section from everywhere along the page. The “Contact” page just throws the needed informations to demanding users.
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February 28, 2018